We’re proud to announce a new three-year partnership between Sainsbury’s and Battersea, working together to make life better for dogs, cats, and the owners who adore them. This collaboration centres on Nature’s Goodness, Sainsbury’s own-brand premium dog food range. Developed with pet nutrition experts, these grain-free, hypoallergenic recipes are made with carefully selected natural ingredients to provide a complete and balanced diet for dogs’ overall health and wellbeing.
The Nature’s Goodness range is now available in selected Sainsbury’s stores and will roll out nationally by the New Year. For every pack sold featuring the Battersea logo, 10p will be donated to Battersea, generating a minimum of £100,000 per year for the next three years. This incredible support will help us continue our vital work caring for thousands of dogs and cats’.
Daniel Mortimer, Head of Buying – Pet at Sainsbury’s, said: “We’re thrilled to partner with Battersea on our Nature’s Goodness range. Having spent time with the team at Battersea we soon realised there was a clear common goal between our two brands. Sainsbury’s want to support pet owners with affordable, high quality dog food, and Battersea want to support pet owners to provide the best for their pets and prevent them needing to give up their pets. Together, we can make a real difference for pets and their owners across the UK.”
To celebrate the launch, we’re planning exciting marketing initiatives, including digital campaigns, in-store displays, and interactive activities. We’re also exploring further opportunities to collaborate and involve Sainsbury’s colleagues throughout the partnership.
Together, Battersea and Sainsbury’s are making it easier for pet owners to give their pets the best—while helping thousands of animals in need.
